Free shipping over $80 · 30-day returns · Sizes 2Y–10Y

doudou
A boy crouched on a sunlit driveway, drawing in orange chalk

Drop 001

Kids' clothes, a kid's mind.

Every piece carries a drawing our four-year-old made on the driveway, printed exactly as he drew it.

Drop 001

Chalk

Four pieces, one drawing. Small at the chest, big on the back, nothing cleaned up.

Drop 001 laid out: bone and charcoal tees, heather grey hoodie, bone sweatpants, cap and tote, all with the chalk drawing
Boy drawing with chalk in the bone tee, another kid in the hoodie behind him

Out on the driveway

Where it started, and where it goes.

Asphalt-grey paper mailer with the chalk drawing printed large in orange A piece of orange sidewalk chalk on the grey mailer, with a fresh chalk stroke beside it

Unboxing

What's in the box

A paper mailer the colour of the driveway, his drawing on it like it was just chalked. Inside: your order in printed tissue, a hang tag made from the photo, and a piece of orange chalk. The drawing's yours now. So is the next one.

Aiden crouched on the driveway, drawing the little guy in orange chalk

He drew it. We just moved it onto clothes.

Aiden — we call him doudou — spent an afternoon on the driveway with a box of chalk. When we walked over there was a little guy on the ground: big ears, big eyes, and a grin that took up half his face. He looked so pleased with himself that we gave him the same nickname. doudou, meet doudou.

We took a photo. It rained the next day and he was gone.

But he stuck with us. Maybe every parent thinks their kid has something; we decided to act on it. That night we dug out the drawings Aiden had left around the house, spread them across the table, and decided to start doudou.

The first collection is that one little guy, printed exactly as he was drawn. Aiden has plenty more, and they'll find their way onto clothes too. If a kid wearing one of these picks up a crayon afterwards, that's the whole point.

Cord-free by design

No drawstrings at the hood or neck, meeting ASTM F1816 and EN 14682.

Softer with every wash

Water-based inks, no PVC or phthalates. The print fades like chalk does.

Room to grow

Cut one size roomy and pre-shrunk, so it lasts more than one summer.

Easy returns

30 days, worn or not. Free shipping on orders over $80.

Size guide

Care & fabric
SizeAgeHeightChestTee length
2Y2–390 cm54 cm38 cm
3Y3–4100 cm57 cm41 cm
4Y4–5110 cm60 cm44 cm
5Y5–6120 cm63 cm47 cm
6Y6–7130 cm66 cm50 cm
8Y8–9140 cm70 cm53 cm
10Y10–11150 cm74 cm56 cm
doudou

Kids' clothes built on a drawing that washed away in one afternoon.

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Care

Machine wash cold, inside out. Tumble dry low. Warm iron, avoiding the print.

© 2026 doudou · Artwork © Aiden, age 4 Photographs by his parents

Design concept. Prices, stock and shipping terms are placeholders; confirm children's-apparel compliance (e.g. CPSIA in the US) with your supplier before selling.